Fissa Agency

Fissa is a consultancy I work with as a Product Manager, helping businesses that have real products and real operations but no digital presence get online and start generating revenue. The clients range from toy importers to vacation rental platforms to international resellers. The common thread: they know they're leaving money on the table, they just don't know where to start or who to trust with the decisions.

The Pattern I Keep Seeing

Most clients come in with one of three situations. They have a physical or B2B business that works, but zero digital presence and no idea where to start. Or they've always sold through distributors and want to reach consumers directly but D2C feels completely foreign to them. Or they're overwhelmed by options and just need someone to make the decisions, build the thing, and get them live.

That's where I come in. I own the technical and product decisions. I figure out what platform makes sense, what the catalogue needs to look like, how payments should work for that specific market, and what needs to ship first. Clients push back when there's real budget involved, but when I can show results, the conversation moves forward.

One example: I pushed for a one-click coupon unlock with smart product suggestions to boost cart value on a WooCommerce store. The client hesitated because of the cost. We shipped it anyway. Users started using it the minute it went live.

What I've Built

5 platforms from scratch Including a vacation rental marketplace with 100+ properties designed to feel as intuitive as Airbnb, and international reseller sites adapted for local payments, languages, and customer expectations in each market. Owned everything from catalogue cleanup to launch.

4 B2B to D2C transformations Took businesses that had only ever sold wholesale or through distributors, rebuilt their product catalogues, and created new digital storefronts so they could reach consumers directly for the first time.

Toy e-commerce in 2 months Launched a toy store from zero to live in under two months. Now iterating in a live market, applying the same rapid validation approach across other client projects in hospitality and F&B.

Shipping across 3 markets Adapted platforms for Tunisia, UAE, and France, each with different payment infrastructure, languages, and buyer expectations. Not copy-paste work, each one required real localization decisions.

The Hospitality Project

This one stands out. The client needed their vacation rental marketplace to go from roughly 50% complete to presentation-ready for a salon in Paris, where they were planning to warm up the platform to clients ahead of the summer booking season.

We had three nights.

I ran extended sprints with the project co-owner to cut down to what actually mattered for that specific context: a salon presentation, not a full public launch. We made hard calls about what to ship and what to park. We got to 85% in three nights.

The site launched shortly after. Bookings started coming in almost daily. Built on WordPress, no big budget, UX that holds up against platforms that spent millions getting there. That's the result I'm most proud of so far.

What Didn't Work

One of the stores we built was genuinely well executed. Optimized flows, solid UX, good performance, real traffic coming in. But conversion was low.

The honest diagnosis: the problem wasn't the store. The offer was weak and the creatives driving traffic weren't connecting with the right audience. The product was ready. The top of the funnel wasn't.

It was a good reminder that a great store doesn't fix a broken acquisition strategy. Those are two different problems and they need to be solved together, not sequentially.

The Operational Reality

Managing 6 clients across multiple markets and verticals simultaneously is a constant context switching challenge. Every switch costs momentum. The way we survive it is by prioritizing hard by deadline, making sure the most time-sensitive work always has clarity on what needs to ship and what can wait.

It works, but it's reactive. The thing I'd change if I could go back to day one: build a repeatable playbook and a proper onboarding system from the start. Right now every client starts from scratch. A standard foundation, a launch checklist, a set of reusable components, would get us to 70% faster on every project and free up the real thinking for the 30% that's actually unique to each client.

Results